Job Title : Digital MArketing Manager
Qualification:M.BA in Digital Marketing
Experience :5-10 years
Job Profile :Department of Marketing & Admission

Details:
Location: Rama University, Mandhana Campus
Department: Marketing Department
Job Type: Full-Time (Work from Office)
Experience Required: Minimum 5+ years in Digital Marketing, with proven team leadership and university/admissions-focused campaigns.

Key Responsibilities

• Admissions-Focused Campaigns:
  Develop and execute result-driven digital marketing campaigns specifically aimed at student admissions for UG, PG, and professional programs.

• Social Media Leadership:
  Strategically manage and grow the University’s presence on Facebook, Instagram, LinkedIn, YouTube, and emerging platforms, ensuring high engagement and lead generation.

• Team Management:
  Lead, mentor, and coordinate a team of digital marketing executives, content creators, and designers to achieve admission targets.

• Performance Tracking:
  Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and provide actionable insights.

• Content Strategy:
  Collaborate with creative and academic teams to develop engaging content including posts, videos, blogs, and digital ads.

• Search & Advertising:
  Manage SEO/SEM, PPC, and paid social media campaigns for maximum reach and ROI.

• Lead Management:
  Work closely with the admissions team to ensure effective follow-up on leads generated through digital platforms.

• Trend Analysis:
  Stay updated on the latest digital marketing trends and educational marketing strategies.