Job Title : Branding Manager
Qualification:M.BA
Experience :4-5 years
Job Profile :Department of Marketing & Admission

Details:

_{Key Responsibilities:}

1. Brand Strategy Development:

   • Lead the development of brand positioning and strategy aligned with business goals.
   • Conduct market research and competitor analysis to understand brand trends and consumer behavior.
   • Define target audience segments and create strategies to engage them effectively.

2. Brand Identity Management:

   • Ensure the consistent use of brand elements (logo, color scheme, fonts, tone of voice) across all marketing and communications channels.
   • Oversee the creation and maintenance of brand guidelines for internal and external stakeholders.
   • Manage brand assets, including visual content, messaging, and collateral.

3. Campaign Management:

   • Plan and execute integrated branding campaigns across digital, print, social, and other channels.
   • Monitor and evaluate the performance of campaigns to ensure they meet business objectives.

4. Cross-Functional Collaboration:

   • Provide branding expertise and guidance for new product development and promotional activities.

5. Brand Monitoring and Reporting:

   • Track brand performance using key performance indicators (KPIs) such as brand awareness, equity, and market share.
   • Conduct brand audits and gather feedback from consumers, clients, and stakeholders.
   • Prepare and present regular reports on brand performance and recommend improvements.